Basic Course in Sales, Marketing, Digital Marketing

The Basic Course in Sales, Marketing & Digital Marketing provides a strong foundation for individuals looking to start a career in business growth and brand promotion. You will be introduced to core principles of selling, consumer behavior, market research, branding, and digital communication channels. The course covers the fundamentals of social media marketing, online advertising, and content creation, along with practical tips for engaging customers and closing sales. Through real-world examples and simple marketing tools, you will gain the skills to support sales teams, contribute to marketing projects, and confidently explore entry-level roles in sales and digital marketing.

Training Modules

• Sales and Marketing Fundamentals
• Best Practices in Managing Inventory & Stock Control
• Business and Marketing Writing
• Digital Marketing
• E-Commerce Essentials
• Marketing Communication

Requirements

• Basic proficiency in the English language, numeracy and computer literacy.
• Candidates must have access to either a computer or smartphone with internet connectivity.
• Candidates must be equipped with quality webcam and headphones.

Duration & Fees

Program Dates

• Cohort Y271:  January - April, 2027
• Cohort Y272:  May - August, 2027
• Cohort Y273:  September - December, 2027